The Network Marketing Tip That Will Ensure Your Success

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New to Network Marketing?

If you are just getting started with your network marketing business, congratulations! You have begun a home based business that you are sure to find rewarding and exciting. With the right network marketing tip, your business can become very profitable in no time. Keep reading and I’ll tell you the secret all successful network marketers know.

The Roller Coaster

To even make the decision to get started in this business means that you are already excited and probably have some high expectations. You’ve heard all the stories of overnight success and you are ready to get your piece of the action.

However it doesn’t take very long for most of us to discover that success in network marketing is not quite that easy. The market is highly competitive and there are many niches that are so over saturated they are no longer an option. The huge amount of information you have to sift through just to find a good network marketing tip can be overwhelming.

Do not let these facts bring you down or discourage you. Know that many before you have had huge successes with their networking business and yours does not have to be any exception. With your leader, team support and your own personal dedication your business can start making you money very quickly.

The Key to Success

The bottom line is, there is one thing that any successful network marketer needs and that is focus. It’s so easy to get lost in the mountain of information you need to learn in order to build your networking business. Take things one at a time and begin to master each before moving on to the next. Look through the options and choose which skill or strategy you want to focus on first.

By taking one network marketing tip at a time you are setting up a system of success. The timeline may be a bit longer than you had originally anticipated but this is the first of many things you’ll find you need to be flexible about when building a new business. By focusing and mastering each skill you are spending your time and effort much more wisely.

Keep It Up

Once you have become competent in each skill you set out to master, keep looking for the next great network marketing tip, skill or strategy. Rely on the experience of other successful network marketers to help learn what worked and what didn’t work for them. Keep your nose to the grindstone and before too long your efforts will be richly rewarded.

The Business of Viral Videos

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Viral marketing, also called viral advertising, refers to a marketing technique that utilizes unconventional means – like websites – in spreading information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. Videos attract a bigger audience because they can be seen on practically every corner of the Internet, specifically on social media and video sharing sites. As these videos are shared across different sites and viewed by various groups of people, they become viral. To use a cliché, they “spread like a disease”. Thus, they are called viral videos.

A viral video is created for the purpose of Internet sharing via social media, electronic mail and video sharing websites. They developed into trending videos, which means they become extra popular online because of extensive spreading through different platforms. Most viral videos are amusing, entertaining and / or humorous in nature.

How the Videos Are Spread Online

Video sharing site YouTube is the most popular choice for posting viral marketing videos. Since it has buttons that allow for sharing on social sites like Facebook and Twitter, getting the videos across different niches and audiences is easy. These videos are then picked up by other websites and netizens.

Once viral, the videos appear on a video chart. This chart lists the most popular and most recently uploaded videos on YouTube. Some websites even have a separate section or page for their own viral video chart. It basically acts like a viral video compilation. Some people actually prefer browsing through the chart instead of searching through YouTube or other social media sites.

How Viral Videos Help Market Products and Services

There are four reasons why businesses should consider using viral videos to promote their products and services:

  1. Videos attract people. They are more interesting, visually appealing and engaging.
  2. Videos offer a definitive answer to what your product or service can do, as well as give a clear picture of what a customer will stand to gain by patronizing such product or service.
  3. Videos can be viewed multiple times, no matter what time of day; any day of the week. Thus, they create long lasting awareness for your brand.
  4. Videos attract more people to your website. And these visitors will find reasons to stay longer and explore the site.

Major Brands Using Viral Videos to Market Products

Some of the world’s most popular consumer brands have been using viral videos for product promotions. They use videos to introduce a new product or promote a campaign. Some companies even have a viral video series. Here are four enterprises that have made significant impressions with their viral marketing campaigns.

  • *Blendtec’s “Will It Blend?” viral video series started in 2006. The videos show the company’s product – blenders – blending almost anything, from golf balls to glow sticks to the iPad. Majority of their videos (more than a hundred!) have a million views on YouTube. The glow sticks video has the most views at three million. The “Will It Blend?” website has a chart showing their latest and most popular videos.
  • Red Bull is another company that uses viral videos to get their message across. Its “The Athlete Machine – Red Bull Kluge” video went viral in 2012. At present, it has more than 14.6 million views on YouTube. The video simply shows different clips of extreme or action sports, something that Red Bull is now known for.
  • Nike knows how to make good viral marketing videos. One of its most popular campaigns is the video that features NBA star Kobe Bryant jumping over a car – an Aston Martin, at that! – while wearing his Nike apparels. It has over 2.8 million views on YouTube.

How to Determine if it is Trending or Not

To find out whether a video has gone viral, you need to track the results by regularly monitoring several metrics or feedback (such as number of likes, comments and shares). Social media monitoring is one way of doing this. Monitor or follow different websites to stay updated with what is happening online. You don’t just track social media sites, though; you also monitor forums, blogs and news websites.

There are tools that can be used for video monitoring, which will make it easier for businesses to track the spread of viral videos on YouTube, social networks and other online portals.

Conclusion

Although viral marketing and viral videos can never go mainstream like traditional television commercials, they’re here to stay. One reason for this is their ability to capture the attention of a wide and diverse audience. Moreover, as their main means of advertising is the Internet, they are – in some ways – cheaper than traditional advertising. And lastly, since technology is here to stay, viral videos are here to stay, too. In fact, we may be in for bigger video surprises in the future!

Healthcare Mystery Shopping – Who, What, Where and Why

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Who Provides Healthcare Mystery Shopping?
 
There are countless mystery shopping companies worldwide; approximately 250 are members of The Mystery Shopping Providers Association. To become a member you must be in business a minimum of two years and uphold a solid reputation in the industry. References are verified and members adhere to a strict code of ethics.

There are a small number of members that specialize in healthcare and understand the intricacies of the industry. If a healthcare organization or facility is considering a mystery shopping program, it is highly recommended they hire a company that has extensive experience in healthcare; ask how many healthcare shops they have conducted and for whom. Ask what percentage of their business is dedicated to the healthcare industry. Check references and listen for language that will assure they have a complete understanding of the healthcare industry. There is a vast difference between mystery shopping for the retail industry and healthcare or long term care.

Specialized companies recruit and train experienced mystery shoppers to be their “secret/mystery patients”. They are trained specific to healthcare with an understanding of the HIPAA Privacy Rule and the specific needs of the given client and their specialty. Ask who has access to the evaluations; are they stored securely? Shoppers should be asked to sign a confidentiality agreement and a release of liability. The MSPA offers certification for shoppers which assures quality observation and writing skills.
 
What is Evaluated and Reported?
 
Healthcare mystery shopping is in place to measure and improve the patient experience thereby increasing patient satisfaction. Mystery shopping examines the patients’ perception of the providers’ interpersonal skills, the organizations policies and procedures and the overall atmosphere of the facility. Medical Mystery Shopping is not about judging clinical skills. The information gathered should be used strictly for training, encouraging and rewarding providers and staff. An experienced healthcare mystery shopping company provides detailed evaluations and a comprehensive narrative of the shopper experience. They may also provide a report based on the combined findings of multiple locations. Medical Mystery Shopping companies will not displace an actual patient in an emergent situation nor will they endanger the shoppers with invasion tests or procedures. They are also sensitive to the value of the providers’ time and will perform evaluations in a manner that will be cost effective for the provider and or organization. An organization or practitioner may use one or a combination of the different types of mystery shops available, these include:

The Complete Patient Experience: This is the most comprehensive evaluation. It begins with the phone call to schedule an appointment, front office staff, clinical staff and doctors’ interpersonal skills, wait times, compliance with policy and procedure and facility ambience, exterior and interior. The mystery patient presents with a non-emergent complaint or a new patient consultation. An experienced Healthcare Mystery Shopping Company will create believable scenarios, will never involve insurance and understands the process of referrals for specialty practices.

The Walk-In Visit: Mystery shoppers visit the facility and interact with the front office staff or registration. The mystery shopper does not see clinical staff. They are prepared with a believable scenario strictly protecting their identity. Their observations will include the reception staff response time, interpersonal skills, procedure and policy knowledge, first available appointments and facility ambience, exterior and interior.

Telephone Mystery Shopping: Mystery shoppers call a facility to access the patients’ initial, most important first impression. They evaluate phone etiquette, hold times, automated systems, scheduling, compliance with policies, scripting and procedures. Phone Mystery Shopping determines the number of potential new patients/clients a facility may be losing. It is an extremely helpful tool for train. If a client requests, the calls are recorded.

Patient Interviews: Patient interviews may be conducted as part of an ongoing mystery shopping program. With prior written consent, a representative will call the actual patient of record at different intervals of their treatment. In some instances the patients are given the evaluation tool to review before their visit so they are prepared for the call. For the patient, it is simply a phone call; the information is presented in a professional manner to the client. Generally the patients identity is strictly protected understanding the patient may develop a relationship with their provider; this allows for a completely candid interview.

Nursing Home Mystery Shopping and Assisted Living Community Visits: These are made unannounced at varying times by the mystery shoppers. The mystery shopper will present as a family member of a loved one in need of care. They tour the facility and evaluate staff interpersonal skills resident care and overall appearance of the building.
 
Where is Medical Mystery Shopping Performed?
 
There are a multitude of healthcare providers that see the value and need for mystery shopping. Fee for service or cash driven practitioners and organization are amongst the extensive list; these would include plastic surgeons, optometrists and ophthalmologists, dentists, med-spas and more. Other providers that use mystery shopping include hospitals, managed care groups, insurance providers, individual and group practices, practice management consultants, medical marketing firms, healthcare manufacturers, nursing homes and assisted living communities.
 
Why Do Organizations and Practitioners Use Healthcare Mystery Shopping?
 
While patient surveys are an excellent means to gather patient feedback they may tend to be one sided and not always accurate. The combination of patient surveys and mystery shopping is used frequently to obtain the information necessary to increase patient satisfaction. These valuable tools identify service opportunities and highlight training needs.

Mystery shoppers recall their total experience in an unemotional, unbiased, accurate manner. They are experts at remembering and recording the information they are asked to provide. They thoroughly review the evaluation form and shop guidelines before placing a call or visiting a facility.

Mystery shopping has proven to increase patient satisfaction scores, patient retention, referrals, treatment acceptance and reduce staff turnover. There is small percentage of staff and doctors opposed to the process and my thoughts are they may not have been informed it was happening making the process feel covert. Presenting the project and how the information gathered is used is essential to the success of the project. It has been my experience, when informed, staff, doctors and all employees are proud to be part of an organization that strives to provide the best possible patient care.